b'The Tech Cumulus April 2023SHINY NEW GADGET OF THE MONTH How Recessions Benefit Anker NEBULA Capsule II Smart Portable Projector Great CompaniesTheres nothing quite like watching your favorite movie under the stars. Now, doing so has become easier with the Anker NEBULA Capsule II Smart Portable Projector. This projector is great for indoor and outdoor use since it has a great picture and built-in speakers. It runs on Android TV 9.0, which allows you to access a wide range of streaming servicesHulu, YouTube and morewithout needing an externalRecessions are bad for most people, and Icompanies that may otherwise start coasting. device. This projector is aswont make light of how horrible these timesNow is the time for them to get back on track.portable as it gets since the NEBULA Capsulecan be for the vast majority of companies II is only the size ofand their employees. Its true that for mostTaking Customers And Colleagues a soda can. It is thecompanies, recessions mean increasedFrom Undeserving Companiesperfect device forstress at work, stalled career progression orIm not sure why customers buy products or any situation, whethereven layoffs, uncertainty, raised board andservices from lesser companies. And Im not sure youre going camping,shareholder pressure, increased financial strainwhy talented people work at lesser companies. hosting an outdoorand extreme anxiety. Its no fun to wake upMaybe its due to convenience, connections party or simply want ato that every day! But for great companies,or just habit. In any case, as lesser companies large screen for videopeople can turn things around and makestumble during a recession (e.g., shutting games or movies. recessions awesome. locations, letting service and quality drop, highlighting dysfunction in the culture, etc.), its 3So, what are great companies? Theyre thethe perfect time for great companies to pick up Popular Small-ones that make great products or delivermore of these customers and talented people.exceptional services to customers. They Business Trendsprovide a wonderful work culture that attractsIncreasing The Rate Of Learning For For 2023 and retains talented people. And becauseYour Leadersthey take good care of their customers andI dont know about you, but time seems to move There are new trends for business leadersemployees, great companies dont have amore quickly for me during harder times than to learn and explore every single year. Heredangerous debt burden. They are profitable,when things seem easy. This can enhance the are three of the biggest trends you should becan pay their bills to suppliers and deliver anlearning curve of your up-and-coming leaders. aware of as you progress through 2023. attractive return to investors in dividends andJust remember not to make too many decisions Investing In The Businessequity appreciation. for them that will stunt their growth. Allow Many business owners are opting toyour leaders to come to you with problems invest more in their hiring and marketingRecessions are awesome for certainand solutions so you can aptly coach and efforts. By doing so, theyre invitingcompanies for the following reasons. support them. Let them test and learn various new customers while improving theapproaches to leading through uncertain times.customer experience. Losing The CobwebsUpdating To New Technology Of ComplacencyIf you buy from a lesser company or work Technology has come a long way inSuccess breeds complacency. Andy Grove,at one, the next recession is likely to be a the last few years. Now is the time tothe legendary CEO of Intel, wrote that. Andbummer for a couple of years. But if you work automate certain processes and investwhile Im not here to suggest everybodyat a great company, fear not. This will be an in new advanced technologies to helpembrace full-on paranoia in the workplace,awesome opportunity to shake loose some your business. I am suggesting that successful companiescobwebs of complacency, take customers and Finding A Mentor must keep hustling to stay on top. A recessioncolleagues away from lesser companies and Its difficult to run a businessprovides an opportunity for a wake-up call toincrease the rate of learning of your leaders.independently. Try to find someone who has done it successfullyandDr. Geoff Smart is the chairman and founder of ghSMART, a leadership consulting listen to their advice. The right mentorfirm that exists to help leaders amplify their positive impact on the world. Dr. Smart can improve nearly every aspect ofand his firm have published multiple New York Times best sellers. He stays active in your business. his community and has advised many government officials.Technology That Works!216-393-24843'