If you see ads on your social media newsfeed that are suspiciously attuned to your preferences, it’s likely because your online activities are being tracked and analyzed by market researchers. These researchers likely get their data from the websites you visit as you surf the internet.

If you’re getting targeted with surprisingly relevant ads, there’s a chance your internet activity is being tracked and analyzed by market researchers. While this doesn’t bother most people, private browsing mode can offer you some protection against online marketers and data thieves.

You probably go to great lengths to keep yourself safe, whether at home or in public. But what happens when you get online? Learn more about how you could be exposing yourself and your personal information over the internet so you can stay safe.

With the headlines about data breaches and cyberattacks greeting you every time you go online, it seems impossible to have a surefire, foolproof way to keep your information secure.

Privacy is a precious commodity in this era. Every website you visit or app you download leaves a digital footprint that can be tracked by anyone. Fortunately, major web browsers all offer private browsing features to keep your internet activity somewhat safe from prying eyes.