Data dashboards have become increasingly popular for businesses. These data visualization tools give you an overview of how your business is performing, and they cater to a wide variety of users, from marketing staff to project managers. Let’s take a look at how dashboards can support your business activities.

Business data is valuable. When utilized properly, it can enable small- and medium-sized businesses (SMBs) like yours to discover growth opportunities. One way to harness the power of data is to use business intelligence (BI) tools. Multinational companies have been using these tools for years with the assistance of experts who help make sense of massive amounts of data.

A dashboard is a business intelligence tool that displays metrics and key performance indicators (KPI) for organizations. Dashboards provide you an overall view of how your business is performing. Here are some uses of dashboards in real-life business situations.

Before, hiring specialists to analyze business data entailed costs that only large companies could afford. This was one of the reasons why small- and medium-sized businesses (SMBs) were hesitant to implement business intelligence (BI). But times have changed.

People are visual creatures, which means we interpret visual data better than written words. That’s why most businesses turn to dashboards as a business intelligence tool to present data in a way that’s easy to understand. Dashboards have become a critical part of the analytics process.