With the vast majority of end users turning to Google as their search engine or default browser of choice, it comes as no surprise to learn that the company takes security seriously. But in a perpetually changing landscape where anti-virus and anti-malware tools are constantly chasing their tails in order to stay up to date with the latest threats, there cannot be many small to medium-sized business owners who can afford to ignore the issues surrounding cyber security.
A Business Continuity Plan (BCP) is a valuable security blanket for countless companies across the nation. And while business owners hope they never have to invoke their continuity plan, it is important to understand which events might necessitate it coming into action.
Blogging has gone from being a fun side project for aspiring creatives to an absolute necessity for businesses of all sizes. For many companies, especially small to medium-sized ones, it’s likely to be just about the only web page that is updated with any regularity on their websites.
The majority of the population uses the Internet everyday. And when a customer feels they’ve been wronged, it is incredibly easy for him or her to go online and vent their frustrations. So when this happens, how do you handle it? Here are some tips as to how to react to negative brand criticism, so that you can paint a positive image of your business online.
You have finally decided your small or medium-sized business is ready to utilize Business Intelligence (BI) software. This is a big step for your company and one that must be approached with diligence. If you are not careful the cost of BI software, not to mention training, could far outweigh the actual benefits you end up receiving.
For many business owners who have dabbled in social media, they may think their efforts have been in vain and growing a large social media presence is impossible. They may go as far to believe that social media simply doesn’t work, especially when you don’t have an exciting brand like Nike or Google.
As it is only a matter of time before the first winter storms hit in many places, you might want to consider taking a look at your company’s business continuity plan. Each year heavy snowfall and other weather-related incidents interrupt services and cost businesses money.
Virtual Reality is the perpetual motion machine of tech: every time you look around, there’s some wild-eyed inventor with a weird contraption and the same claim: ‘this time, it works!’
So we’ve gotten used to pointing VR over to the corner with the deathrays and cold fusion guys.
Marketing automation software sets marketing departments free to concentrate on more valuable tasks, by taking over the more repetitive aspects of the job. It can also help by providing clear goals, checklists and processes that everyone from consultants to part-time marketing staff can follow, so marketing is less error-prone as well as more streamlined.
Productivity is increasingly moving away from the classic desktop machine. As mobile, BYOD and cloud transfigure the way we work - soon to be further disrupted by Google’s Chromebit,which can transform any screen into a computer for $100 - we need software tools that facilitate productivity in that new environment.
